As a sponsor or partner of the HCA Marathon, your company becomes part of one of Denmark's most traditional and popular running events. It combines sport, health and community with professional event organisation and strong visibility.
A partnership with HCA Marathon is not just about exposure. It's about relationships, experiences and coming together for something that gets thousands of people moving.
HCA Marathon will be the trustworthy and reliable partner for our sponsors and partners, with the aim of creating the most value for both parties in the collaboration.
We do this by constantly working to offer and organise quality products (races) that are professionally marketed and executed. We focus on delivering the product that participants have been promised and expect.
We therefore focus on creating opportunities and platforms for our sponsors and partners to profile and expose their products or brands in a way that makes sense for both the receiver and sender of the messages.
This work is done in collaboration with the individual sponsor/partners, where the focus is on optimising the effect of the initiatives.
If you are a sponsor or partner of the HCA Marathon, we can offer a number of different options.
As a company, you can choose from the following packages and co-operation agreements with HCA Marathon.
A barter agreement is also possible if the delivery of goods/services matches the corresponding price for the individual agreement.
Get one Platinum Cooperation agreement with HCA Marathon
Certificate for the company
Banner on the home stretch*, 8 pcs.
Banner/beach flags on the route*, 20 pcs.
Logo on race bag
Logo on the medal back wall
Banner advert on hcamarathon.com
Advertise in Marathon Magazine, 1/1 page
Participation at the Marathon Fair, stand 2 x 3 m
Start and finish portals*
*Materials are paid for by the partner.
20% of cash sponsorship ex. VAT.
10% by Naturliedel ex. VAT.
Applies to the following services
Race number for the HCA Marathon or ½ marathon.
“Run the last 10” (Part of the HCA Marathon)
MiniMarathon (Part of HCA Marathon)
Entry numbers for other HCA Marathon events
Up to 2 people can attend the 6 annual events.
It is possible to purchase additional people for the events.
Name sponsorship for the different races: Negotiated individually.
Hotspots/cheerzones on the route/start/finish: DKK 25,000
Depot sponsorship - advertising message on tents (10 depots): DKK 5,000 per depot (DKK 35,000 for all)
*All partners are automatically members of HCA Marathon Business Club.
Get one Gold Cooperation agreement with HCA Marathon
Certificate for the company
Banner on the home stretch*, 6 pcs.
Banner/beach flags on the route*, 12 pcs.
Logo on race bag
Logo on the medal back wall
Banner advert on hcamarathon.com
Advertise in Marathon Magazine, 1/1 page
Participation at the Marathon Fair, stand 2 x 3 m
Start and finish portals*
*Materials are paid for by the partner.
20% of cash sponsorship ex. VAT.
10% by Naturliedel ex. VAT.
Applies to the following services
Race number for the HCA Marathon or ½ marathon.
“Run the last 10” (Part of the HCA Marathon)
MiniMarathon (Part of HCA Marathon)
Entry numbers for other HCA Marathon events
Up to 2 people can attend the 6 annual events.
It is possible to purchase additional people for the events.
Name sponsorship for the different races: Negotiated individually.
Hotspots/cheerzones on the route/start/finish: DKK 25,000
Depot sponsorship - advertising message on tents (10 depots): DKK 5,000 per depot (DKK 35,000 for all)
*All partners are automatically members of HCA Marathon Business Club.
Get one Silver coloured Cooperation agreement with HCA Marathon
Certificate for the company
Banner on the home stretch*, 4 pcs.
Banner/beach flags on the route*, 8 pcs.
Logo on the medal back wall
Banner advert on hcamarathon.com
Advertise in Marathon Magazine, 1/2 page
Participation at the Marathon Fair, stand 2 x 3 m
*Materials are paid for by the partner.
20% of cash sponsorship ex. VAT.
10% by Naturliedel ex. VAT.
Applies to the following services
Race number for the HCA Marathon or ½ marathon.
“Run the last 10” (Part of the HCA Marathon)
MiniMarathon (Part of HCA Marathon)
Entry numbers for other HCA Marathon events
One person can attend the 6 annual events.
It is possible to purchase additional people for the events.
Name sponsorship for the different races: Negotiated individually.
Hotspots/cheerzones on the route/start/finish: DKK 25,000
Depot sponsorship - advertising message on tents (10 depots): DKK 5,000 per depot (DKK 35,000 for all)
*All partners are automatically members of HCA Marathon Business Club.
Get one Bronze Cooperation agreement with HCA Marathon
Certificate for the company
Banner on the home stretch*, 2 pcs.
Banner/beach flags on the route*, 4 pcs.
Banner advert on hcamarathon.com
Advertise in Marathon Magazine, 1/4 page
Participation at the Marathon Fair, stand 2 x 3 m
*Materials are paid for by the partner.
20% of cash sponsorship ex. VAT.
10% by Naturliedel ex. VAT.
Applies to the following services
Race number for the HCA Marathon or ½ marathon.
“Run the last 10” (Part of the HCA Marathon)
MiniMarathon (Part of HCA Marathon)
Entry numbers for other HCA Marathon events
One person can attend the 6 annual events.
It is possible to purchase additional people for the events.
Name sponsorship for the different races: Negotiated individually.
Hotspots/cheerzones on the route/start/finish: DKK 25,000
Depot sponsorship - advertising message on tents (10 depots): DKK 5,000 per depot (DKK 35,000 for all)
*All partners are automatically members of HCA Marathon Business Club.
If you have any questions about a possible collaboration, you are welcome to write to us at info@hcamarathon.dk
See the list of current sponsors/partners:
The HCA Marathon IS more than just a race. It is with good reason that this phrase is part of our brand. A lot has happened since the first race was held on 15 October 2000, when we started with 2,000 runners at the classic distance.
The HCA Marathon was the first Danish marathon (and running event) to be run on a traffic-free route, which attracted runners from all over the country - and from abroad.
By 2024, the race had grown to over 7,000 participants and for the 25th edition in 2025, over 8,500 participants are expected to take part in the Marathon, 10km and MiniMarathon. We are delighted that we are once again breaking records.
In addition to HCA Marathon race distances, in recent years we have done initiatives such as. The class competition, Runner me’ brunner and Pink Mile. Together with the race, these have meant that we are looking forward to 10,000 participants exercising during the weekend, when the HCA Marathon will be held in Odense.
At HCA Marathon races and activities, we have a strong team of 1000+ volunteers who make a huge effort to make sure everything runs smoothly.
“To travel is to live” - said Hans Christian Andersen. Andersen, which for many Danes and foreigners today can be translated into “To run is to live”. Today, running is one of the most popular forms of exercise in many parts of the world.
This can be seen in the number of participants at the big running races at home and abroad, which have exploded in the last few years. The races are usually sold out in record time and often end up in a draw to get hold of starting numbers.
In addition to the HCA Marathon, we as an organisation are also responsible for organising the following races:
The above means that by 2025, we expect to have had around 20,000 participants out exercising.
Facts about the HCA Marathon
HCA Marathon is an independent institution with its own secretariat with 5 employees. The organisation behind HCA Marathon is Fjordager IF.
Purpose of the institution HCA Marathon
The purpose of the HCA Marathon is to support exercise sports by organising the H. C. Andersen Marathon and other exercise events, as well as offers for exercise-loving Funen residents.
Nearly 1000 volunteers in action at the HCA Marathon
All activities during the HCA Marathon are organised with the help of volunteers, primarily from Fjordager IF, but also from associations in Odense and the rest of Funen. A huge effort that is rewarded with an amount to the volunteers' organisations. In 2025, the HCA Marathon is expected to pay out more than DKK 500,000 to Funen clubs and associations.
